Trusted Strategic Consultants and Corporate Advisors to the Global Gaming Sector

Our Principals are from within the industry, and our insight helps our client companies through every step of their evolution
"We pride ourselves on our ability to execute on complex and challenging assignments. Our preferred approach is to work with clients from an early stage, building lasting and trusted relationships."

About Us

We service the needs of growing companies in the gaming industry, who do not have access to quality strategic or corporate advisory services. Our approach is to provide experienced, high-quality, practical and considered advice – delivered by the Senior Principals of the firm. We work out of London and Sydney – but our client base is truly global.

Anthony Oh

Anthony Oh

Managing Director

  • A highly experienced and respected strategic consultant and corporate advisor within the gaming industry
  • 20+ year career (15+ in gaming) in investment banking and the corporate world
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Anthony was formerly Head of Strategy & Business Development for Aristocrat Leisure, where he lead the restructuring of the group by selling a number of under-performing and non-core assets, and executed on the transformation of the business through a number of seminal acquisitions. Anthony also previously served as Group Treasurer of Aristocrat, where he successfully restructured the company's debt obligations following financial distress.

Anthony was an investment banker for over 10 years, including 7 years in London with the world's premier Gaming Investment Banking team at CIBC World Markets and Jefferies & Co.

William Birch

William Birch

Managing Director

  • 10+ years gaming experience as an Equity Analyst, Investment Banker and Advisor
  • Focus areas include sportsbetting, software and services and emerging gaming markets
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William is a graduate of the University of Cambridge and started his career as a management consultant with Accenture before joining investment bank Jefferies & Co. in London and New York.

As a well-followed Equity Analyst, William garnered votes from leading investors and appeared regularly in the financial press and on TV. Companies covered included major European names William Hill, Ladbrokes, PaddyPowerBetfair, Lottomatica, OPAP, Intralot and Playtech as well as Rank, Inspired Gaming and Talarius (Novomatic).

Latterly he has worked as an advisor and investor with digital startups and gaming businesses in Europe and Asia.

How we help clients

How we Help Clients

Strategic Consulting Services

  • We work with owners and senior management to identify strategic options to grow
  • Use of our proprietary "lenses" methodology
  • Review of the whole or parts of the business
  • Assess the strength of competitive positioning and develop strategies and actions to improve

Business Development Services

  • Assist in developing a robust business plan
  • Advise on new market entry and go-to-market strategies
  • Help with execution through partnering and business development activities

Corporate Advisory Services

  • Buy-side merger or acquisition mandates
  • Bolt-on and transformational transactions
  • Acquisition screening and target identification
  • Full project management and deal execution including structuring and negotiation of the acquisition

Transaction Support Services

  • Bespoke commercial or financial due diligence assignments
  • Financial modelling and business plan development
  • Synergy identification
  • Integration planning
  • Work in conjunction with existing in-house Corporate Development teams or as a substitute for such expertise

Financing Advisory Services

  • Debt, equity and quasi-equity raisings
  • Advise on refinancing and new capital raisings
  • Act as independent financial advisor. We don't syndicate or sell securities
  • Work with the client company to prepare for the capital raising and to negotiate the optimal funding terms

Independent Financial Advisor Services

  • Act as the Independent Financial Advisor to the company and shareholders
  • IPO, full or partial sale or dual track process
  • Advise on tailored monetisation options and optimal timing
  • Work with companies in advance to prepare/position for a successful transaction


27 Old Gloucester Street
London WC1N 3AX
United Kingdom

Anthony Oh


William Birch